Assignment 2: Unsolicited Internal Proposal: Persuasive Message with Visual
代做essay | 金融作业 | 代写经济 | 商科代写 – 这是一个关于essay的题目, 主要考察了关于essay的内容,是一个比较经典的题目, 涵盖了essay/app等程序代做方面, 这个项目是assignment代写的代写题目
assignment Value: 25%
Background You are a recent hire in the marketing department of a mid-sized company. You believe that your company should have an app, and your immediate boss thinks that the idea has enough merit to prepare a proposal for Belinda OLeary, your Head of Marketing, whom you have not met but who is now expecting your unsolicited internal proposal. This assignment is Rentz, Lentz, and Campagna, Problem-Solving Case #43, p. 362.
Assignment Invent a company name and its product or service. Research the benefits and costs of a company app. Devise a preliminary plan for the app. Prepare the proposal, which you will send to your Head of Marketing. Include a visual (generated by you) that either demonstrates why the company needs an app or shows some design or operative features of the app.
Resources Rentz, Lentz, and Campagna, especially Chapters 2 (emails), 4 (visuals), 6 (positive relationships), and 10 (persuasive messages and proposals); lecture notes up to and including Unit 9
Primary Audience for Assignment 2 Belinda OLeary, Head of Marketing
Assignment Format Email proposal (with embedded visual) addressed to the Head of Marketing at your company. An unsolicited internal proposal in email format appears on p. 337 of your textbook. Remember, though, that the situation here is more formal both in terms of audience and research. Cite the sources you use, and include a page of works cited at the end of the document.
Important Note In order for this message to be credible and persuasive, you will have to use outside sources. Whenever you use any material that is not from the course, you must cite it properly. Follow MLA guidelines for citations. On the proper citation of sources, see Rentz, Lentz, and Campagna, Reference Chapter B and the sample essay in Appendix B of The Canadian Writer’s Handbook: Second Essentials Edition.
Word Count : Between 1000 and 1200 words (including the bibliography)
ADDITIONAL CONSIDERATIONS FOR ASSIGNMENT 2 (PERSUASIVE MESSAGE
WITH VISUAL)
FORMAT/SALUTATION
Ensure that your To/From block includes both your company titles in the first two lines and the date.
As an electronic memorandum, an email does not require a salutation. If you want to use one, however, you must note that Belinda OLeary is your superior in terms of the company hierarchy and that you have not met personally. Dear Ms. OLeary: is a more appropriate form of address.
INTRODUCTION Yo u r i n t r o d u c t i o n s h o u l d i d e n t i f y t h e p r o b l e m t h a t y o u r p r o p o s a l w i l l s o l v e , s o i t requires no more than a few sentences.
BODY PARAGRAPHS Because this document is persuasive, you should organize the paragraphs in the body of your proposal accordingly: open each one with a topic sentence that not only identifies its subject but also makes an assertion about it. This proposal describes short- and long-term benefits of the app, so each topic sentence has a threefold purpose: to identify a specific benefit, to indicate whether it is a short- or a long- term benefit, and to state its benefit either to users or to the company. Because your purpose is persuasive, the topic sentences should not merely state facts but make claims, which you then substantiate through a discussion of compelling evidence.
To e s t a b l i s h y o u r e t h o s a s a p r o f e s s i o n a l w r i t e r, y o u s h o u l d a i m f o r b a l a n c e a n d symmetry among your body paragraphs. In a persuasive document, each body paragraph should open with a topic sentence; introduce, present, and discuss compelling evidence; and conclude with a sentence that sums up the discussion without merely repeating the topic sentence. Doing so, the body paragraphs should contain at least four sentences. At the same time, they should not contain more than eight or nine sentences. Longer paragraphs promote incoherence (i.e., the introduction of a subject not related to the one identified in your topic sentence) and redundancy (i.e., the unnecessary repetition of information).
For the sake of clarity and coherence, you should use a compelling rationale to organize your body paragraphs (e.g., by discussing immediate benefits first and then moving to longer-term benefits).
At each stage of your proposal, you should anticipate and address possible objections (e.g., the cost of and the time spent on developing the app).
To make your proposal effective, you should include the full range of appeals. The citation of facts constitutes a logos appeal, but persuasive non-academic writing also benefits from a pathos appeal: using concrete, sense-based details, you can describe
a scenario in which readers can imagine themselves, making sure to avoid both abstractions and direct addresses to the reader (including both the imperative and interrogative verb moods and the second-person pronoun).
An effective concluding sentence will not merely repeat the topic sentence, and it will feature neither a paraphrase nor a quotation. Such passages constitute evidence, upon which you must always comment.
Avoid first- and second-person pronouns: this persuasive message is indirect, so you should not address the reader directly until the conclusion. Such instructions are appropriate only in the conclusion; they should not appear in the body paragraphs.
CITATIONS This persuasive message should reflect your research of the problem, so you must introduce and cite compelling research at each stage (following MLA guidelines for in- text citations and works-cited entries).
For the sake of clarity, introduce a paraphrase with a signal phrase, which identifies the author of the passage you have chosen to paraphrase. Because paraphrases are written in your own words, one cannot distinguish the authors ideas from yours unless you offer a transition. Paraphrases are not a uniform length: they can be part of a sentence, an entire sentence, or more than one sentence. If you name the author in a parenthetical citation, you force the reader to search for the beginning of the paraphrase, an ethos-damaging approach to writing.
VISUALS To be effective, a drawing or photograph must relate clearly to the context in which it appears. That is, it should feature details that you address in the surrounding verbal text. An effective image should not include superfluous information: all details should complement your verbal text.
The effective integration of a visual involves a three-step process: you must choose the appropriate one, label it thoroughly, and integrate it correctly.
You must integrate the visual into the body of a paragraph as you would a quotation or a paraphrase, introducing it with Figure and the appropriate number. To complete it, you must identify the sources of both the data and the visual itself beneath the visual (if you made the latter, the source is Primary) and then comment on its relevance to your argument, as you would with any piece of evidence.
CONCLUSION The conclusion should be succinct and specific: having developed your argument, you need only to tell the reader how to act. Using imperative verbs, instruct your audience how to proceed with your proposal. You are telling your audience how to act, so this mood is appropriate, and you should use it consistently throughout the conclusion.