20LLP315 Assessment 1 (60%) Brief
代写report – 这是一个report的practice, 考察report的理解, 涵盖了写report等方面
20LLP315 Assessment 1 (60%) Brief –
60% of total mark – deadline Monday 7th December, 3pm
Individual Assessment
Rock ‘n’ Roll (RnR) marathon series (https://www.runrocknroll.com/en) operate running events globally. Combining running and music since 1998, with live bands performing at every mile along the course and a post-race headliner concert. RnR aim to cater to the sports tourism market with about 65% of runners visiting from out of state. Event activities include headliner concerts at each event, VIP events and hospitality, two-day Health & Fitness Expo with activities for Competitors and supporters and a kids Race (Arizona, Nashville, Denver, Las Vegas, San Antonio and Philadelphia). Running different distance competitions regularly across North America and Europe as well as in China and South America, RnR are looking to identify a new host city.
You have been provided with data on socio-demographics, tourism, weather, exercise levels and rival competition for 35 cities across North America. Your job, using the data provided and relevant research, is to recommend a city (or cities) for expansion supported with evidence. You also have data on the success of current cities to support your decision-making process. To present your work, you need to develop an Executive Dashboard in Tableau visualising the data to support your recommendations and a 2000-word corresponding report to present the complex data and support evidenced based decision-making.
To get more of an idea about the Rock ‘n’ Roll marathon series, please see: https:// http://www.youtube.com/watch?v=MlUz1xC63Fg
What to include?
Introduction of the data set and corresponding dashboard (approximately 250-5 00 words)
- What is the aim and purpose of the report?
- How does the dashboard facilitate this?
- What relevant theory have you chosen to interpret your findings?
Method of developing the dashboard (approximately 250- 500 words)
- Data manipulation
- Design Principles
- Metric creation
Interpretation of the dashboard (approximately 1000-1250):
- For each chart and/or visualisation:
- What does the data say?
- What evidence and/or KPIs does the visual highlight?
- What decision(s) can be made from each chart?
- How does it relate to theory?
- How does it contribute to the purpose of the report?
The report should include at least 5 high quality academic references (books, book chapters, journal articles).
Information about the Data
Temperature is in Fahrenheit and not Celsius
Visitors per Fortune 1000 Company is the total visitor numbers divided by number of Fortune 1000 companies it was assumed the larger the number, more leisure numbers were predicted
Total room nights available per year (number/365 = total number of hotel rooms)
1 = half and full marathon as one event
1 in half marathon means half marathon only
Marathon finishers per 1000 residents is scaled data Indexes/Rankings (average is
HHI Household income
Severe Weather Risk: (better if lower)
Overall/Physical Well-Being: (better if lower)
Physical Health Ranking: (better if lower)
Healthy Behaviours: (an index with higher better)
Average Health City Rank: (better if lower)
Cost of living: (higher is more expensive)